Elaine Ford from ABC Online spoke to QUT Online Journalism students about online news.
With the rapid increase of technological convergence, user-generated content and social networking has become an integral part of the outworking of mass media corporations. As a renowned traditional media organisation, the ABC is an exemplification of this step forward, as in recent years the corporation has begun to integrate user-generated content and introduce social media across a variety of platforms. This has created many challenges and opportunities. First, this essay will define user generated content and why it is important to the ABC, then analyse the ABC policies on user generated content, the forms of social media that the ABC uses, and how this media is incorporated into the ABC programs and news with regards to how the opportunities supersede the challenges.